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Make Link Purpose Clear from Text or Context

Disabilities Affected: Cognitive, Mobility, Visual
Success Criterion: 2.4.4
Level: A
The purpose of each link should be clear from its link text alone, or from the link text together with its surrounding context (like the sentence, list item, or table cell it’s in). Avoid ambiguous link text like “Click Here,” “Read More,” or “Learn More” unless the context makes the destination obvious.

Why It Matters

Screen reader users often navigate by listing links out of context. Vague link text like “Click Here” provides no information about the link’s destination when heard in isolation. Users with cognitive disabilities benefit from clear, descriptive links. Users navigating via keyboard or voice also benefit from understanding where a link will take them before activating it.

Fixing the Issue

Write link text that clearly describes the destination or purpose of the link. For example, instead of “Click Here,” use “Read our Q3 Financial Report.” If using “Read More,” ensure the surrounding sentence or heading clearly identifies the topic. Use the aria-label or aria-labelledby attributes to provide a more descriptive accessible name if the visible link text must remain brief for design reasons, but descriptive visible text is generally preferred.


Good Code Example

These links clearly indicate their destination:

  • <h2>Integrating Accessibility Compliance Into Your Budget<p>A Practical Guide for Healthcare Leaders Navigating the New HHS Ruling 
      <a href="/integrating-accessibility-compliance-into-your-budget/">Learn More</a>
    </p><a href="/wp-content/uploads/Integrating_Accessibility_Compliance_Into_Your_Budget.pdf" aria-label="Download eBook (PDF, 2MB)">
      Download
    </a><a href="/integrating-accessibility-compliance-into-your-budget/">View details for what you'll learn in this eBook</a></h2>
  • Integrating Accessibility Compliance Into Your Budget

    A Practical Guide for Healthcare Leaders Navigating the New HHS Ruling Learn More

    Download View details for what you’ll learn in this eBook

Bad Code Example

These links use ambiguous text without sufficient context:

  • <p>To learn more about our monitoring and maintenance, <a href="/accessibility-services/accessibility-monitoring-and-maintenance/">click here</a>.<ul>
      <li>Entrust your digital accessibility remediation... <a href="/accessibility-services/full-service-website-remediation/">Read More</a></li>
      <li>Centralize and organize your in-house... <a href="/accessibility-services/self-service-website-remediation/">Read More</a></li>
    </ul><p>Download eBook: <a href="/wp-content/uploads/Integrating_Accessibility_Compliance_Into_Your_Budget.pdf">PDF</a></p></p>
  • To learn more about our monitoring and maintenance, click here.

    • Entrust your digital accessibility remediation… Read More
    • Centralize and organize your in-house… Read More

    Download eBook: PDF

Search Ultimate Guide
Tablet displaying an eBook cover titled 'Integrating Accessibility Compliance Into Your Budget' by AccessiTREE. The cover features a digital tree with accessibility-related icons, symbolizing inclusive design and compliance.
Free eBook
Integrating Accessibility Compliance Into Your Budget
A Practical Guide for Healthcare Leaders Navigating the New HHS Ruling

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